XIJINPINGZONGSHUJIZAIXUEXIAOSIXIANGZHENGZHILILUNKEJIAOSHIZUOTANHUISHANGQIANGDIAO,QINGSHAONIANSHIZUGUODEWEILAI、MINZUDEXIWANG。WOMENDANGLIZHIYUZHONGHUAMINZUQIANQIUWEIYE,BIXUPEIYANGYIDAIYOUYIDAIYONGHUZHONGGUOGONGCHANDANGLINGDAOHEWOGUOSHEHUIZHUYIZHIDU、LIZHIWEIZHONGGUOTESESHEHUIZHUYISHIYEFENDOUZHONGSHENDEYOUYONGRENCAI。

DANGQIAN,YI90HOU、00HOUWEIZHUDENIANQINGRENCHUSHENGYUHULIANWANGSHIDAI,CHANGCHANGBEICHENGWEI“WANGLUOYUANZHUMIN”。TAMENKANXINWEN、LIAOTIAN、GOUWU、FUWU、YOUXI、YULEDENGJUNLIBUKAIHULIANWANGPINGTAI。ZHULIUMEITIZAIXINSHIDAIRUHELIYONGHULIANWANGXIYINTAMEN,YIBIANGENGHAODISHIXIANXUANCHUANYINDAO,TISHENGTAMENDUIZHULIUJIAZHIDEXIANGXINLI,ZHIDESIKAO。

青年成为网络主力军

XIJINPINGZONGSHUJIZAIZHONGGONGZHONGYANGZHENGZHIJUZAIRENMINRIBAOSHEJIUQUANMEITISHIDAIHEMEITIRONGHEFAZHANJUXINGDISHIERCIJITIXUEXIZHONGZHICHU,“RENZAINAER,XUANCHUANSIXIANGGONGZUODEZHONGDIANJIUZAINAER,WANGLUOKONGJIANYIJINGCHENGWEIRENMENSHENGCHANSHENGHUODEXINKONGJIAN,NEIJIUYEYINGGAICHENGWEIWOMENDANGNINGJUGONGSHIDEXINKONGJIAN”。ZHEISHIDUIQUANMEITISHIDAIDESHENKEDONGCHA。

CONGWANGMINGOUCHENGKAN,WOGUOWANGMINYIQINGSHAONIANQUNTIWEIZHU。

哈灵棋牌 CNNICFABUDEDI43CI《ZHONGGUOHULIANWANGLUOFAZHANZHUANGKUANGTONGJIBAOGAO》SHUJUXIANSHI,JIEZHI2018NIAN12YUE,ZHONGGUOWANGMINGUIMODA8.29YI,29SUIYIXIAQUNTIZHANZHENGTIWANGMINDE48.4%,DA4.01YI。QIZHONG20—29SUINIANLINGDUANDEWANGMINZHANBIZUIGAO,DA26.8%。

CONGSHENGHUOXIGUANKAN,WANGMINDUIHULIANWANGTEBIESHIYIDONGHULIANWANGYILAICHENGDUBUDUANZENGQIANG,HULIANWANGCHENGWEIQIDUIYUSHEHUIDERENZHIDEZHONGYAOLAIYUAN。

哈灵棋牌 CNNICSHUJUXIANSHI,2018NIAN,WOGUOWANGMINDERENJUNZHOUSHANGWANGSHIZHANGWEI27.6XIAOSHI(PINGJUNMEITIAN3.9XIAOSHI),JIAO2017NIANDITIGAO0.6GEXIAOSHI。YIDONGWANGMINGELEISHIYONGSHIZHANGFANGMIAN,JISHITONGXINLEI、WANGLUOSHIPIN、WANGLUOYINLEAPPYONGHUSHIYONGSHIJIANZUIZHANG,FENBIEZHANBI15.6%、12.8%、8.6%。

哈灵棋牌 CONGWANGLUOPINGTAIYONGHUJIEGOUKAN,QINGSHAONIANCHENGWEIGEDAWANGLUOLIUXINGPINGTAIZHULIJUN。

哈灵棋牌 YISHEJIAOMEITIWEILI,2018NIANDU“VYINGXIANGLIFENGHUI”SHANG,WEIBOGUANFANGBIAOSHIMUQIANYUEHUO4.46YI,30SUIYIXIAYONGHUZHANBI80%YISHANG。WEIXINCENGZAI2015NIANGONGBUYONGHUSHUJUXIANSHI,60%DEYONGHUWEI30SUIYIXIA。JINNIANLAI,DUANSHIPINYINGYONGXUNSUJUEQI,YONGHUGUIMODA6.47YI。GONGKAISHUJUXIANSHI,DOUYINGUONEIRIHUOYUEYONGHUSHUTUPO2.5YI,80%WEI30SUIYIXIAYONGHU。KUAISHOUGUONEIRIHUOYUEYONGHUSHUTUPO1.6YI,86%WEI30SUIYIXIAYONGHU(HUAJINGQINGBAOWANG《2018NIANDOUYINYONGHUGUIMO、YONGHUHUAXIANGHUIGUJI2019NIANDOUYINXINGYEFAZHANQUSHI》)。

CONGWANGLUOYULUNGOUCHENGKAN,90HOUQUNTICHENGWEIREDIANSHIJIANYULUNSHENGLIANGZHULI,00HOUZUOWEIXINSHENGDAILILIANGZHUJIANZAIYIXIEREDIANSHIJIANZHONGFASHENG。

RENMINWANGYUQINGSHUJUZHONGXIN《2017NIANZHONGGUOHULIANWANGYUQINGBAOGAO》YANJIUXIANSHI,ZAI2017NIAN600JIANYUQINGSHIJIANYULUNYALIZHIJIAODADESHEHUIMAODUNLEIREDIANSHIJIANWANGMINPINGLUNZHONG,90HOUYUEZHANZONGSHU61.9%。00HOUCANYUPINGLUNDEBILISUISHAO,DANDUIYULEHUATICANYUDUJIAOGAO。RUYOUXI《WANGZHERONGYAO》、DIANYING《ZHANLANG2》DENGXIANGGUANHUATI,00HOUCANYUCHAO12%,XIANSHICHUQIGUANZHUQINGXIANG。

年轻一代网络画像

NIANQINGYIDAIZAIHULIANWANGSHANGDETEZHENGYUXINGQUYOUZHEXIANMINGDETESE。

SHOUXIAN,YONGYOUQIANGLIEDEAIGUOZHUYIQINGGAN,DUIGUOJIAWEILAICHONGMANLEGUAN。

哈灵棋牌 NIANQINGYIDAICHUSHENG、CHENGZHANGYUGAIGEKAIFANGHOUJINGJIGAOSUFAZHANDEHUANGJINSHIQI,DUIGUOJIAYOUZHEQIANGLIEDEZIXINYURENTONG。2018NIANTENGXUNQQYUZHONGGUOQINGNIANBAOFABUDE《00HOUHUAXIANGBAOGAO》SHUJUXIANSHI,KAIFANG、DULI、ZIXIN、AIGUOCHENGWEIJUEDABUFEN00HOUBIAOQIAN,76.2%DE00HOUDUIWEILAIBIAOSHILEGUAN,73.1%DE00HOURENWEIDANGJINZHONGGUO“SUIRANBUWANMEI,DANYIZHIZAIJINBU”。

哈灵棋牌 JINNIANLAIYINFAYULUNGUANGFANGUANZHUDE“XIAOFENHONG”XIANXIANGYENENGYANZHENGYUCI。RENMINWANGYUQINGSHUJUZHONGXINFENXIXIANSHI,“XIAOFENHONG”QUNTIJIZHONGFENBUZAI18—24SUI(ZHANBI56.2%),BIAOXIANCHUQIANGLIEDEAIGUOREQING,DUISUOWEIDEXIFANGMOSHIBUYIWEIRAN,DUIGUOJIAFAZHANDAOLUHEFAZHANCHENGJIUGAODURENTONGYUZIHAO。ZAIFANDUI“TAIDU”、QIANZEKANGYI“RUHUA”DENGFENGBOZHONG,TAMENJIJITOUSHEN,BIAOXIANCHUNIANQINGYIDAIQIANGDADEWANGLUOCANYUNENGLI。

哈灵棋牌 QICI,NIANQINGYIDAIPIANAIYULEYUYOUXI,GUANZHUSHEHUIMINSHENGZIXUN。

哈灵棋牌 NIANQINGYIDAIPUBIANDUIQINGSONG、YULEHUATIJIAOWEIGUANZHU,FANYINGCHUSHEHUIXINTAIZHUJIANQUXIANGPINGHEKUANSONG。TENGXUN《WEIXIN2018DASHUJUBAODAO》XIANSHI,90HOUYUEDUAIHAOGENGPIANXIANGSHENGHUOQINGGANNEIRONG。BAIDU《2018NIANGUOQINGZIXUNYUEDUDASHUJUBAOGAO》XIANSHI,BAIDUXINXILIUYONGHUZHONG,YI90HOU、00HOUWEIDAIBIAODENIANQINGQUNTIGENGGUANZHUYULEXIANGGUANZIXUN,DONGMAN、ZONGYIJIYINGSHIDENGNEIRONGZHANJULEDALIANGDEYUEDUBIZHONG。ER80HOUZEGENGGUANZHUSHEHUIMINSHENGZIXUN。

哈灵棋牌 RENMINWANGYUQINGSHUJUZHONGXINDUIJINRITOUTIAO、TENGXUN(FUGAIQQYUWEIXINGONGHAO)2018NIAN2ZHI4YUEDEDASHUJUFENXIXIANSHI,ZAIJINRITOUTIAONEIRONGHUATIBIAOQIANXIA,30SUIYIXIAWANGMINQUNTIZAIYULEHUATIZHONGDEZHANBIJIEJIN30%,JIHUSHIPAIMINGDIERDESHEHUIHUATIZHANBIDE3BEI。CIWAI,ZAIPAIMINGQIANSHIDEHUATIBIAOQIANZHONG,HAIYOUMEISHI、YOUXI、TIYUYUGAOXIAODENGJIAOWEISHENGHUOYUQINGSONGDELEIXING。CIWAI,NIANQINGYIDAIDUIYULEYUYOUXIJIAOWEIGUANZHU,LIRU,“CHIJIYOUXI”“DOUYIN”“CHUNWAN”ZAITENGXUNYUJINRITOUTIAOSHANGJUNSHIWEILIEQIANSHIDEGUANJIANCI。

哈灵棋牌 ZUIHOU,PIANAI“ZHAI”LIUXINGWENHUA,YITUOYIDONGHULIANWANGXIANGSHOUBIANJIESHENGHUOFUWU。

哈灵棋牌 “ZHAI”WEIWANGLUOLIUXINGYU,DUOZHISHENDUAIHAOYOUXI、DONGMAN、XIAOSHUO、ZONGYIDENG,ZHUIQIUZHEILEIXIANGSHOUCHAOGUOHUWAIAIHAODERENQUN。QuestMobile《ZHONGGUOYIDONGHULIANWANG2018NIANDUDABAOGAO》XIANSHI,“ZHAI”WEI00HOUWANGMINDIANXINGTEZHENGZHIYI,ZHUYAOBAOKUOWANSHOUJIYOUXI、KANDONGMAN、GUANGDANMUSHIPINWANGZHAN、YUSHUADANMUDENG。ERZUBUCHUHULIYONGSHOUJIDIAODONGQIANWANSHANGJIAWEIQISHANGMENFUWU(RUCANYIN、DAIGOU、QUSONGJIAN、JIAZHENGDENG)DEQUNTI,30SUIYIXIAWANGMINZHANBIDA75.3%。

网络时代如何吸引与引导青年

哈灵棋牌 KEYIFAXIAN,JINTIANDEZHULIUMEITIJINXINGXUANCHUANHESIXIANGZHENGZHIGONGZUO,MIANDUIDESHINIANQINGYIDAIJIBENZAIHULIANWANG,BINGGAODUYILAIHULIANWANGDEXIANSHI。YINCIZHULIUMEITIYAOXIYINYUYINDAONIANQINGYIDAI,ZHENDIJIUZAIHULIANWANG,TEBIESHIYIDONGDUAN。

SHOUXIAN,ZHULIUMEITIYINGZHUDONGJINRUNIANQINGYIDAIDEWANGLUOKONGJIAN,YONGTAMENXIWENLEJIANDEFANGSHICHUANBOZHULIUJIAZHIGUANNIAN。

哈灵棋牌 YUQIQIANFANGBAIJIBAWEILAIYIDAILAHUIDAOZIJIDEPINGTAI,BURUZHUDONGJINRUNIANQINGRENCHANGZAIDEHULIANWANGZHIZHONG,BINGLIYONGWANGLUOZHIBO、DUANSHIPIN、H5、DONGMAN、YINLE、YOUXI、ZHIBODENGXINGSHIYUSHOUDUAN,YOUXIAOLAJINYUTAMENDEJULI。

哈灵棋牌 BIRU,ZHULIUMEITIZAITUIDONGMEITIRONGHEFAZHANGUOCHENGZHONG,FENFENRUZHUNIANQINGYIDAICHANGZAIDEHULIANWANGPINGTAI,BINGLIYONGQIXIAIDEFANGSHI,HENKUAIJIANLIQILEYINGXIANGLI。RUJIN,CANYURENMINRIBAOWEIBOHUDONG,ZAIYANGSHIXINWENWEIBOSHANGKANZHIBO,YIJINGCHENGWEITAMENDEXIGUANZHIYI。2018NIAN11YUE17RI,RENMINRIBAOFABUWEIBOKAIQIHUATI#ZHONGGUOYIDIANDOUBUNENGSHAO#,BANTIANSHIJIANJIUHUODEZHUANFA125.9WANCI、PINGLUN11.8WANTIAO、DIANZAN94.3WANGE、HUATIYUEDULIANGDA89.4YICI。

哈灵棋牌 QICI,ZHUAZHUNIANQINGYIDAIGUANXINDEJIAOYU、JIUYE、ZHUFANG、CHENGZHANGDENGWENTILAIZUOYINDAO,BINGJISHIYUYIHUIYING。

RU2018NIAN“JIJIFEIREN”“FOXIQINGNIAN”“SANGWENHUA”DENGWANGLUOLIUXINGYU,YEYIDINGCHENGDUFANYINGCHUBUFENQINGNIANDEMIMANGYUJIAOLV,YIJIQIPANJINYIBUGAISHANXIANSHISHENGHUODESUQIU。RUHETONGGUOZHEIXIEWANGLUOLIUXINGYUKUITANQINGNIANQUNTIDESHEHUIXINTAIJINEIXINHUSHENG,JIADADUITAMENDESHUJIE、YINDAOYUZHICHI,SHIZHULIUMEITIYINGDEQINGNIANDEZHONGYAOSHOUDUAN。

ZUIHOU,JIAQIANGHUDONG,YUNIANQINGYIDAIXINGCHENGYOUXIAOLIANJIE,ZENGQIANGTIEJINXING、TISHENGYONGHUNIANXING。

ZHULIUMEITIKELIYONGNIANQINGYIDAIZHUIQIUYINGXIONGHEOUXIANG、ZHUIQIUCHENGGONGHEZHUOYUE、ZHUIQIUGEXINGDEXINLI,WEIQINGNIANDAJIANGEZHONGLEIXINGDEHUDONGPINGTAI,QIANYIMOHUACHUANBOZHULIUJIAZHIGUANNIAN,SHIXIANDUINIANQINGYIDAIDEJINGZHUNYINDAO。

树立“用户需求”理念、提升主流媒体产品的互动性,也是提升与年轻一代互动的重要手段。比如互联网时代,主流媒体报道可以很容易收集大量来自受众的意见。可利用主流媒体微博、微信账号的评论功能,开放新闻互动,让新闻变得更有社交性。再如通过“中央厨房”的大数据建设,实时抓取网民在微博、微信等社交平台公开发布的信息形成新闻素材与新闻线索,这样既增加报道的丰富性,又把青年最感兴趣的东西报道出来,并通过社交平台与青年进行互动,实现有效传播。
 

(ZUOZHE:RENMINWANGYUQINGSHUJUZHONGXINZHURENYUQINGFENXISHI LIPING)